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Identifying and Approaching Influencers
So following on from my article about ‘Credibility by Association‘ we now hopefully agree that we can bask in the reflective glow of influential people whilst working on our own credibility. But how do we attract influencers in the first place? Here are a few ideas for you. The term influencer marketing is a form…
The Law Of Reciprocity
Have you ever experienced the feeling of wanting to do something for someone simply because they have at some point done something for you. Even if they haven’t asked? “We make a living by what we get. We make a life by what we give.” ―Winston S. Churchill Social psychologists call this phenomenon The Law of Reciprocity…
How to Build Influence from the Ground Up
You may have heard the phrase “It isn’t what you know , it’s who you know” Personally I prefer a variation on this… ‘It isn’t what you know, or just who you know, it’s also who knows you!” because broken down this refers to your knowledge, your network and your reputation. But Influence is a broader…
When People Connect To Their PURPOSE
Hello Marvellous People of the Internet While eating my lunch today I stumbled across this chap’s YouTube video (Michael Palmisano) analysing a John Butler song. You may not know but I am a guitarist myself (Albeit average) and I just happen to own a few John Butler Trio albums too. So I watched. Here is…
Networking at Business Events
Over the last 15 years I have delivered keynotes at a number of different business events. From conferences to exhibitions, networking events to dinners, team meetings to awards ceremonies. A particular favourite of mine are business exhibitions, I just love the energy in the room, people hustling, inspiring speakers, but there is one thing that…
Spam, Junk & Cold Calling… It’s Time To Be Innovative With Your Marketing!
I love spam! Well not excessive repeat of the same products but I am fascinated by other businesses marketing messages. In the UK we detest being sold too, where as selling is a respected profession in other cultures, why is that? I believe it is becoming increasingly harder to get noticed In business today, traditional…
Social Media Lessons From The P0rn Industry
One from the archives… written in 2006 Last week I was invited to speak at a 4Networking breakfast event in Southend as I was in the area working with Sarah Arrow on our new ebook Zero to Blogger .I decided to do something a little different for my presentation inspired by a video I watched by Ed Celis earlier this year…
Mixing Business & Pleasure Online – Reputation Matters
<strong>Another from the Archives – Written years ago! How is your reputation effected by the content you share online?</strong> I get asked a lot when speaking about whether people should mix business with their private lives when it comes to online networking. People are concerned that clients may see something which may show them in…
Conversations Create Opportunities
Social media for me is all about starting conversations. From conversations come new relationships, knowledge and opportunities! Or to quote a cliche… from small acorns grow mighty oaks! I have noticed that conversations can go off in many directions depending on the environment. For example if I were to discuss politics in the pub with…
8 Simple Ways to Manage Your Professional Reputation
It was Warren Buffet who said “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” This has never been more true than today in the digital age we live in. Employers today are using social media sites and search engines to…
