Category Archives: Marketing

Spam, Junk & Cold Calling… It’s Time To Be Innovative With Your Marketing!

I love spam! Well not excessive repeat of the same products but I am fascinated by other businesses marketing messages. In the UK we detest being sold too, where as selling is a respected profession in other cultures, why is that? I believe it is becoming increasingly harder to get noticed In business today, traditional…

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Social Media Lessons From The P0rn Industry

One from the archives… written in 2006 Last week I was invited to speak at a 4Networking breakfast event in Southend as I was in the area working with Sarah Arrow on our new ebook Zero to Blogger .I decided to do something a little different for my presentation inspired by a video I watched by Ed Celis earlier this year…

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Mixing Business & Pleasure Online – Reputation Matters

<strong>Another from the Archives – Written years ago! How is your reputation effected by the content you share online?</strong> I get asked a lot when speaking about whether people should mix business with their private lives when it comes to online networking. People are concerned that clients may see something which may show them in…

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Conversations Create Opportunities

Social media for me is all about starting conversations. From conversations come new relationships, knowledge and opportunities! Or to quote a cliche… from small acorns grow mighty oaks! I have noticed that conversations can go off in many directions depending on the environment. For example if I were to discuss politics in the pub with…

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8 Simple Ways to Manage Your Professional Reputation

It was Warren Buffet who said “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” This has never been more true than today in the digital age we live in. Employers today are using social media sites and search engines to…

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13 Tips to Make Networking Less Intimidating

The majority of people who are new to networking are intimidated by it. There is a vulnerability about walking into a room full of strangers and having to introduce yourself. The fear of being judged, fear of saying something stupid, blowing an opportunity, not being liked etc. rattle around in the majority of people’s heads.…

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The Importance of a Network

Your network is the most powerful asset you have for creating opportunity and becoming more successful. I believe the calibre of people you associate with, will not only reflect on you, but will have a direct impact on your opportunities. **This blog post is for people who are new to networking or want to know exactly…

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